When a building is more complicated or has multiple tenants, it becomes imperative to good business to have a wayfinding signs system that will help visitors find what they are looking for. Whether it’s an airport, mall, movie theater, or a store with a lot of retail departments, one of the biggest business mistakes that can be made is overlooking a wayfinding system.
Why is Wayfinding Important?
The buyer’s journey can be difficult but any pressure a company can take off the consumer will lead to a continued relationship. After all, if you have a lot of trouble finding your way around a store, it’s likely you can find another that is easier to navigate. It can also be an important aspect of a business when it comes to safety. If the worst happens and people need to leave the store, the last thing you want is liability for not properly marking exits. A wayfinding system can address these issues and more.
What Makes a Good Wayfinding Sign System?
The components of a good wayfinding system tend to be the same, regardless of the business type. They include:
- Concise signage that matches. If the visitors are unsure if it is all one system, it isn’t good signage. Further, if it takes a while to figure out the signs, it might as well not be there.
- Legible and clarity are key. The signs should be easy to read from afar and should stick with ADA regulations to ensure accessibility for all visitors. Further, this keeps your company up to snuff on important laws.
- Signs should match your brand. This is an opportunity to further enforce your brand. Keeping with your color scheme and adding branding images can keep it simple while showcasing your brand.
- Materials should also match. It should be clear that all the signage is part of one consistent system and not signage to address other potential needs. The fonts should also clearly match, further indicating it is one full system rather than unique signage.
- Remove all guesswork. If you decide to implement symbols, there should be a clear and obvious key for what each symbol means. These symbols should also be consistent with ADA guidelines.
If you’re new to wayfinding signage solutions, we can help. Contact our team for help in creating a cohesive system.